The appalling sight of Shane Warne wearing a pair of Ugg boots this month marked a terrible low for Australian masculinity. For it represents the taming of a man as soon as as esteemed Down Under for his unabashedly yahoo way of life the crafty fags in between overs, the womanising, the addiction to tinned spaghetti as his sporting genius. Now, bewitched by Elizabeth Hurley, the newly scrawny “Horny Warney"claims he’s addicted to diet plan shakes rather.
His adoption of this kind of slouchy boot so well-liked amongst ladies marks the vital phase of Warne’s conversion from Alphabetti Spaghettiguzzling Alpha male to metrosexual. What a cruel irony it could be had been UGG Australia the brand that has turned its signature style of fleecelined sheepskin boot into a global fashion phenomenon really was Australian.
However it is not.
For UGG Australia is owned by the Californian shoe business Deckers and produces the vast majority of its boots in China. Deckers purchased the business in 1999 from an Australian surfer who was selling the imported footwear within the US, and who rather craftily had trademarked the word “Ugg". Deckers then sparked outrage in Australia by enforcing that trademark, although boots generically recognized as “Uggs"had been well-liked there for years.
Mencyclopaedia: Church’s shoes
Much more gallingly for the cottage Aussie business that created the original, homegrown boots, Deckers utilized its advertising clout to transform the style into the internationally inescapable and extremely lucrative blight it has turn out to be.
Initial, female celebrities like Sarah Jessica Parker and Jennifer Aniston began to become photographed slouching from Starbucks to carpark in UGG Australia boots, then Oprah Winfrey championed them: ever because, the virus has been uncontainable. Only lately, nevertheless, did it spread from ladies to guys. Now dubious early adopters consist of Mr T ugg boots, Ronnie Wood, Joey Essex (he’s in a reality show) and whisper it Shane Warne.
In their accurate, genuinely Australian, form ugg, Uggs are perfectly acceptable pieces of utilitarian male attire. Surfers wear them from beach to VW camper van for postwave warmth and, prior to the UGG Australia impact took hold, they had been unisex feetwarmers greatest worn at house. As soon as you slip a pair on (no socks essential) you comprehend: that fleece interior is really a miracle for the feet. But simply because they provide no arch assistance, they turn out to be immediately disgusting when rained upon, and are so extremely ugly the clue’s within the name that they had been by no means noticed as a style accessory. The fiendish genius of UGG Australia was to create ladies, and now some metrosexualised guys, wear them as A£100plus fashion statements in spite of that ugliness.
Mencyclopaedia: Old England
For UGG haters, nevertheless, there's hope. The steady conversion of ridiculouslooking guys (sadly the as soon as imperious Warney now falls into this category) into UGG wearers may just prove to become Decker’s equivalent of Burberry’s check moment.
If sufficient misguided gents begin wearing UGG Australia boots in public, the company’s core female marketplace could recoil en masse and end the trend for great. The business appears to have anticipated this doomsday scenario: its new collection for guys functions nearly every thing but the conventional boot. Yes, the A£185 Pueblo hints in the original UGG from the ankle up, but south of that's much more like a Canadian snow boot. The A£205 Capulin is really a fine variation in the stillin, hikingstyle boot, and also the A£135 Chaucer style is the fact that nearly unthinkable factor UGG Australia shoes you can wear to function.
Reassuringly, the guys in UGG Australia’s ad campaigns which includes this chap within the pickup truck (left) with his jeans tucked into his “Stoneman Grizzly"still appear utterly ridiculous.
Have to KNOW
Greatest for : UGG Australia’s nonuggly designs are appealing. The conventional style makes an excellent roundthehouse slipper.
Also notable : UGG Australia ripoffs abound, and there was a disturbing story that some are produced from Chinese “racoon dogs". In the event you want fair dinkum, madeinAustraliastyle boots then appear on-line. Or much better nonetheless go there on holiday.
Discover them at : UGG Australia features a shop in Westfield, Shepherds Bush, London and is stocked nationwide in Workplace.